Print Protection Project (PPP) was a south Wales based initiative responding to the lack of PPE at the beginning of Covid-19 outbreak. PPP paired 3D printing technology with PPE visor production. Guilt© were on hand to scale up operations by developing a crowdfunding strategy to purchase materials & printers and enabling a scheme to compensate hobbyist 3D printers to contribute to alleviate and protect the vulnerabilities that essential workers faced. Guilt© created a campaign on social media platforms with organic and paid scheduled posts to aid discovery, educate and to engage in donation support. PPP raised thousands of pounds in one week, featured on Welsh news and had a collaboration with an influencer.