Guilt© was approached by a keen motorsport parts wholesaler who was embarking on a journey to launch a line of motorcycle performance components and accessories. Guilt© ran a workshop to learn ambitions and assist in the naming process. PRVN (abbreviated from the word proven) carried the connotations of accuracy, validity and trust. These elements are characteristics that we found in a rider's desire for improvement. Our challenge was to produce an identity that was durable, precise and visible at speed!